Sales and customer service employees are usually your company’s most “customer-facing” roles. It is more important than ever that everyone in your company, in both the front-office and back-office, is prepared with the right tools and data to serve your customers.

Without a single, centralized repository of customer information, businesses often have to manage and search through multiple sources of data when trying to answer customer questions and resolve issues. This leads to slow response times and poor collaboration between team members.

If you want your customers to become brand ambassadors, then you should carefully consider every moment in the customer journey before, during, and after a sale is made, and look for ways to optimize your customer service experiences. Download this whitepaper to know the four steps businesses can take to make that happen.